MODELOS: Phi Resort 2010.

Alexa Yudina

For Resort, Andreas Melbostad injected "a little bit of escape" into Phi's urban DNA.

Alexa Yudina

That didn't make for any huge surprises, but Melbostad's amalgam of scuba, surfer, and biker elements was felicitous (and credit him for trying to keep his prices somewhat realistic—we were told that 85 percent of the collection will retail for under $1,000).

Alexa Yudina

A tropical print captured the escapist mood, glove-soft washed biker jackets were spot-on, and the collection was full of the carefully considered details—like the surf trunk-inspired lace closures on suede salwar shorts—that have made Phi one of the most talked-about labels in town.