As ever at Marc Jacobs, the references and ideas came fast and furious.
You could see Old Hollywood in the cropped jackets worn with bathing suit tops and high-waisted satin shorts, a touch of chinoiserie in the silk lamé pajama sets, perhaps a bit of Carmen Miranda in the toucan-print wrap dresses, and even a little of his home away from home, Paris, in the marinière tunic sweaters accented with flowers at the shoulder.
The overall effect? Bright, upbeat, and equally suited for island or city.
Jacobs also reworked the gold lamé micro-mini toga dress that Kate Moss wore to the Met gala.
And why not? If there was ever a frock more likely to sell out, we can't think of it.
As for the shoes (super-high wooden platform T-straps and sandals, some with floral appliqués) and the bags (including ones trimmed in semiprecious stones the size of gumballs), the covetability factor was plenty high, too.